rhet.o.ric
noun: the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Although Google has an explicit definition of rhetoric, I believe their are many ways of interpreting and describing the concept. My personal idea of rhetoric is that it is dynamic and multidimensional. Rhetoric is can be in any form. Any sense that is stimulated and relays an idea. There are also two sides of rhetoric. These sides are what the rhetor intends and the audience's perception. This blog includes comprehensive analysis of forms of rhetoric.